EXPERIENCE
Content
Creation
As media has evolved, so have I. Beginning with print publications, and migrating to online outlets, I have been creating content for presentation to diverse audiences for more than twenty years. I was first published at the age of 16 in the Coral Springs Forum with a personal piece exploring the unexpected suicide of a local teen, who was also a friend. In staff, freelance and Editor capacities, I have contributed text and photo content for an assortment of magazines, newspapers, websites and blogs - including Yahoo! While my experience and interest has led me to cover entertainment/ pop culture and travel/ tourism, I have successfully created well-rounded content packages and one-off projects on a wide array of topics and industries.
Media​/Public
Relations
Branding, presentation and message are critical in professional communications - and so is outreach. As a recognized member of the local media, and regular contributor to the Central Florida information landscape, I am comfortable in a position of on-camera and public representation in a competitive, fast-paced environment. As a Public Relations professional, I know how to present your voice prominently to those media channels... backed by the knowledge of who and how to pitch. From product launches to openings - community services to timely news and crisis communications - event coverage and representation - and everything in-between... been there, promoted that!
Skills
Microsoft Office Suite
Photo Editing
Graphic Design
Blog Writing
SEO/SEM
Web Design
Social Media
CRM
Public Relations
Media Relations
Newsletter Management
Event Representation
Photography
Influencer Strategy
Product and Service Reviews
Project Management
Campaign Coordination
Brand Unification
Consultation/ Coordination
Full-Stack
Marketing
Although traditional marketing tactics will always hold a certain level of value and validity, success in modern business is not achieved through print, television and radio ads alone. A well-conceived marketing plan should include a thoughtful balance of traditional techniques and modern, digital strategies. I am experienced in elements of graphic design, social media strategies, web design and SEO/SEM with respectable ROAS. I am capable of coordinating the production of video ad content and social media-based video promotions with the assistance of my own production team at a fraction of industry average rates, with every bit the standard of quality expectation. I am especially skilled at organizing and planning coordinated/ cooperative social media partnership campaigns for maximum reach, impact and engagement - boosted by focused media attention and exposure.